Kilomometers.

There's a certain amount of pressure copywriters feel to be well-spoken and articulate in front of our co-workers and peers. I'm not exactly sure why I decided to added this blog as yet another venue in which I need to watch what I say and how I say it. It's probably an illness of some sort. But the fact is, I'm not always on the ball. I frequently use four-letter words when I simply can't be bothered to say shit good. This morning, another copywriter I work with coined the word "kilomometer." Last month, she invented "strategery." Clearly, her weakness is adding extra syllables to words, which really makes her an overachiever if you think about it. I, on the other hand, am reductive, otherwise known as lazy.